- Increase in organic clicks
- 300%
- Increase in sales volume
- 50%
- Of first page keyword rankings
- 100s
Timeframe: 12 months
Background
Where the client started
The client is an ecommerce business that built a strong niche in the cannabis sector.
After a strong start, its search rankings slumped and sales weakened. The market is highly competitive, which raised both the risks and the possible gains. They hired us to design and launch an SEO plan that would revive the brand online.
The challenges
- Search rankings slipping month after month.
- Weakening online sales after a strong launch.
- A crowded, heavily regulated niche with limited advertising options.
The objectives
- Find the root causes of the falling rankings and sales.
- Roll out a full SEO strategy that fixed those problems and optimized content.
- Measurably grow traffic and engagement and produce a meaningful rise in sales.
The strategy
What we did
Content refinement
- Rewrote category pages and blog posts with keyword focused, consistent copy
- Aligned every page with what the right audience actually searches for
Link building
- The backbone of the campaign
- Backlinks from authoritative cannabis industry sites to raise domain authority and ranking potential
Digital mentions
- Brand mentions secured through partnerships and industry influencers
- Made the brand part of the ongoing conversation in the cannabis space
Additional measures
- Metadata improvements across the catalog
- Site structure changes for a better user experience
The results
What changed
300% more organic clicks
Organic website clicks tripled within 12 months.
Page one for hundreds of key terms
The brand now owns first page rankings across its most valuable searches.
Better engagement
A lower bounce rate and longer average sessions as visitors found what they came for.
50% increase in sales volume
More qualified traffic translated into a significant lift in revenue.
A targeted strategy fixed the client's digital bottlenecks and exceeded expectations, proving precise SEO can deliver results as potent as the products this company is proud of.
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