- Local rankings for its main services
- Top
- Of sustained organic growth
- 7 years
- Top competitors analyzed
- 10
Timeframe: Seven years
Background
Where the client started
Salons and barbershops compete hard, so a strong web presence matters for winning and keeping clients.
This salon came to us with an outdated, poorly maintained WordPress website, very little traffic, no tracking at all and no SEO strategy in place.
The challenges
- An outdated and poorly maintained WordPress website.
- Very little web traffic and zero tracking in place.
- No SEO strategy at all.
The objectives
- Rebuild the site with a modern, easy to use design.
- Put a strong SEO plan in place to raise search rankings.
- Bring relevant visitors to the site and grow online bookings.
The strategy
What we did
Website redesign, built from scratch
- A new, attractive design with high quality photography
- Refreshed copy highlighting the salon's services and selling points
- Better usability and mobile responsiveness
Online listings update
- Corrected Google Business Profile, Yelp and other directories
- Consistent name, address and phone number everywhere
Competitor analysis
- Studied where the salon's top 10 competitors ranked
- Reviewed their backlink profiles
- Built a link strategy to close the gap
SEO program
- On-page SEO: meta tags, headers, keyword placement, site speed and mobile usability
- Content: blog posts and service pages aimed at high intent keywords
- Link building: guest posts, local directories and partnerships
The results
What changed
Consistently ranked at the top
The site has held top positions for its main service searches.
Sustained traffic growth
Organic traffic grew steadily across seven years, with content and a better experience bringing visitors back.
Business expansion
The salon purchased and later successfully sold a location, and remains the local market leader.
A rebuild, clean listings, competitor research and a steady SEO program gave this salon lasting growth and kept it the local leader year after year.
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