Local SEO, what is it?
Your digital roadmap to nearby customers
Local SEO is a strategic process that optimizes your online presence to attract more business from the people near you. It is how customers in your area find you when they need what you sell.
It goes far beyond adding a city name to your pages. We align your content, listings and social signals using on-page and off-page work, reviews, citations, content and backlinks.
Our objective is simple: more clicks, more direction requests and more foot traffic, with your business listed on Google's first page.
The process
How we rank your business locally
Technical and page audit
We review your site and listings to find what is holding your rankings back.
Keyword analysis
We look at your current rankings, your competitors and what real customers search for.
On-site keyword optimization
Pages, titles and content aligned with the local searches that bring in business.
Link building
Authority from forums, blogs, videos, email outreach and comments that point back to you.
Why it matters
Mailers, phone books and signs no longer cut it
- Of searches on Google are for local businesses
- 46%
- Of consumers have searched online for a local business
- 97%
- Months to see results in most local markets
- 3 to 6
- Of our active clients rank on page one
- 100%
The importance
What local SEO does for your business
- Builds authority for your brand in your community
- Improves your Google rankings and website visits
- Can put you in the top three map results for your services
- Costs far less than a national campaign
- Brings in customers who are ready to buy nearby
- Protects your name with review and reputation management
The results
What to expect, and when
At 3 months
Local rankings begin rising, bringing more traffic, inquiries and sales.
At 6 months
Higher rankings in local search and Google Maps, with more organic leads.
At 1 year
Top positions are held, traffic grows sharply, and revenue and ROI increase.
Have some questions? We know you do.
Call or message us and we will show you exactly where you rank locally today, for free.
FAQ
Local SEO FAQs
What is local SEO?
Local SEO optimizes your online presence so you show up when people nearby search for the products or services you offer.
Why is local SEO important?
It helps regional businesses beat local competitors for the customers who are closest and most ready to buy.
What is Google Business Profile?
Formerly Google My Business, it is a free tool that controls how your business appears on Google Search and Google Maps.
What are local citations?
Online mentions of your business name, address and phone number on directories, websites and social platforms.
How do reviews affect local SEO?
Google weighs how many reviews you have and how they are rated when it decides which local businesses to show.
Do backlinks matter for local SEO?
Yes. Links from other reputable websites signal credibility to search engines.
How long does local SEO take?
Usually 3 to 6 months, depending on how competitive your market is.
What is NAP?
Name, Address and Phone number. It should be identical everywhere your business is listed online.
Does mobile matter for local SEO?
Yes. Google uses mobile first indexing, so the mobile version of your site is the one it ranks.
What are local keywords?
Search phrases tied to a place, such as “near me” or your city name plus your service.
What is a local SEO audit?
A review of your local visibility that finds the improvements with the biggest payoff.
What is on-page local SEO?
Optimizing individual pages with regional keywords, location details and relevant content.
Does social media help local SEO?
Indirectly. It builds brand recognition, which leads to more searches and mentions of your business.
What is the local pack?
The group of businesses Google shows alongside a map for nearby searches.
How is local SEO different from traditional SEO?
Local SEO targets a geographic area, while traditional SEO targets national or global reach.
What is schema markup?
Code that helps search engines understand your business details and your content.
Does site speed affect local rankings?
Yes. Slow sites raise bounce rates and can lower your rankings.
What is competitor analysis?
Studying the businesses that outrank you to shape a strategy that beats them.
Is HTTPS a ranking factor?
Yes. Google uses HTTPS as a ranking signal, and it builds trust with visitors.
Our reviews
Real reviews from real businesses
“Brian is brilliant with SEO. He came to us highly recommended and his work has had a tremendous impact on our platform.”
Worked with their developers first, then ran their entire SEO program.
Francisque SPerformance AutomotiveGoogle “MRB did an excellent job with their SEO services for my new business website.”
Highlighted the detailed reporting and the results.
Joey WEcommerceGoogle “His expertise in SEO helped my business to grow and succeed.”
An outstanding professional who listens and helps.
Antonio TConstruction and ArchitectureGoogle “He's not only professional, but has a sharp ability to produce fast results with his SEO efforts.”
Recommends MRB to anyone who wants qualified traffic.
Joe KB2B SalesGoogle “I found him to be gracious, patient and incredibly knowledgeable about the SEO process.”
Reached out on LinkedIn with questions and Brian offered a call.
Cathy RB2B SalesGoogle “MRB Marketing worked tenaciously on our behalf to get these reviews taken down.”
A former vendor flooded them with more than a dozen spam reviews.
Sean GManufacturingYelp
Free SEO audit
Contact us for a free audit and keyword rankings
- A technical SEO audit of your website
- Your current keyword rankings, and the ones you are missing
- A straight answer on what it will take to reach page one
