- Increase in clicks
- 300%
- Increase in impressions
- 250%
- From audit to results
- 7 months
Timeframe: Seven months
Background
Where the client started
The client is a large, long established pest control company operating nationally. It serves homes and businesses with insect and rodent control, termite treatment and related services. Its name is withheld under a confidentiality agreement.
Its earlier SEO success had given way to shrinking returns, and the company's own attempts to fix the decline had failed before it hired us.
The challenges
- 404 and 403 errors hurting indexing and user experience
- Broken links and images
- Blank alt text on images
- Inconsistent name, address and phone details hurting local rankings
- Empty meta titles and tags
- Stale, outdated articles
- No Open Graph data and no schema markup
- Important pages wrongly set to noindex
The objectives
- Stop the six month slide in rankings and traffic.
- Recover visibility for competitive, high intent keywords.
- Turn more organic visits back into leads.
The strategy
What we did
Technical SEO fixes
- Fixed all 404 and 403 errors with proper redirects
- Repaired broken links and images
- Added alt text to every image
Content optimization
- Refreshed outdated articles to match current trends and search intent
- Wrote optimized meta titles and tags where they were missing
Local SEO enhancements
- Audited name, address and phone details and made them consistent across directories
Schema and Open Graph
- Added schema markup to qualify for rich results
- Added Open Graph data for better social sharing
Indexing and performance audits
- Found pages wrongly marked noindex and fixed them so they could be crawled and indexed
The results
What changed
Clicks up 300%
Organic clicks tripled within seven months.
Impressions up 250%
The site appeared in far more searches than before the decline.
Keyword rankings recovered
Lost positions came back, plus new rankings for related terms.
More and better leads
Higher organic traffic brought in more qualified leads.
Fixing foundational technical and content issues, then focusing on local SEO, reversed the decline in seven months and brought this company its best visibility yet.
Explore our local seo servicesMore results
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