- Monthly revenue, up from $300k
- $540k
- Growth in monthly revenue
- +80%
- Daily clicks from organic search
- 2x+
Background
Where the client started
The client is a well known ecommerce seller of high quality household appliances. We keep their name private so their competition doesn't catch on.
Despite a long record of success, their sales and visibility were shrinking, which put their market position at risk. They hired us to rebuild their SEO approach from the ground up.
The challenges
- Declining sales: monthly revenue had fallen to $300k, well below its peak.
- Poor SEO performance: thin product pages, weak category pages and many underperforming URLs.
- Lack of backlinks: very few quality sites linked to the store.
- Technical inefficiencies: the in-house developer had no SEO training.
The objectives
- Find and fix the root causes of the sales decline.
- Rebuild category and product content around real buyer searches.
- Earn authority with quality backlinks and set the team up to keep the gains.
The strategy
What we did
Comprehensive content strategy
- A content audit to find gaps
- Keyword research with advanced tools
- New content for product pages, blog posts and category descriptions
Technical SEO overhaul
- Restructured site architecture for easier navigation by shoppers and crawlers
- Faster load times through image compression, browser caching and lighter JavaScript
- Responsive, mobile optimized pages in line with mobile first indexing
Backlink acquisition campaign
- Outreach to authoritative industry sites for guest posts and links
- Infographics and whitepapers that earn links naturally
Continuous performance analysis
- Regular reporting on traffic, conversion rates and keyword rankings
- Ongoing iteration based on analytics and algorithm changes
Training and support
- Ongoing SEO education for the client's developer so the team could maintain the gains
The results
What changed
Daily clicks more than doubled
Better category pages and fresh content pulled in far more qualified shoppers from organic search.
Revenue grew from $300k to $540k a month
More visibility on buying keywords turned directly into sales.
A foundation for continued growth
With the root causes fixed, the store regained its market position and its team knows how to protect it.
By fixing the root causes instead of the symptoms, we restored this store's market position and gave it a base for continued growth.
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